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Privacy Policy

Effective Date: June 21, 2026

Atrada Group Pty Ltd. (“we,” “us,” or “our”) operates the e-commerce website www.atradagroup.com (the “Site”). We respect your privacy and are committed to protecting the personal data you share with us.

This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our Site, make a purchase, or interact with our services. It also outlines your rights under applicable privacy laws, including the Australian Privacy Principles (APPs) under the Privacy Act 1988 (Cth), the General Data Protection Regulation (GDPR), and other global standards.

Please read this policy carefully. If you do not agree with the terms of this Privacy Policy, please do not access or use the Site.

1. Information We Collect

We collect several types of information from and about users of our Site, including:

Personal Data You Provide Voluntarily

  • Identity Data: Name, surname, username, or similar identifier.
  • Contact Data: Billing address, delivery address, email address (liryn@atradagroup.com), and telephone numbers (+(61)8 94706725).
  • Financial Data: Bank account and payment card details (processed securely via third-party payment gateways).
  • Transaction Data: Details about payments to and from you and other details of products you have purchased from us.
  • Profile Data: Your username and password, purchases or orders made by you, your interests, preferences, feedback, and survey responses.
  • Marketing and Communications Data: Your preferences in receiving marketing from us and your communication preferences.

Automated Information Collection

When you access the Site, our servers may automatically log standard data provided by your web browser:

  • Technical Data: Internet Protocol (IP) address, browser type and version, time zone setting, browser plug-in types, operating system, and platform.
  • Usage Data: Information about how you use our website, products, and services, including pages viewed and time spent on the Site.

2. How We Use Your Information

We use the collected information for various business and commercial purposes, including:

  • Fulfillment of Orders: To process, verify, manage, and deliver your purchases, returns, and refunds.
  • Customer Support: To respond to your inquiries, resolve technical issues, and provide assistance via email or phone.
  • Account Management: To create, maintain, and secure your personal account on our platform.
  • Marketing and Promotions: To send you newsletters, promotional offers, and updates about new arrivals (with your explicit consent where required by law).
  • Website Improvement: To analyze user behavior, optimize store layouts, troubleshoot system bugs, and enhance overall user experience.
  • Security and Fraud Prevention: To detect, investigate, and prevent fraudulent transactions and unauthorized access to our systems.
  • Legal Compliance: To comply with statutory obligations, tax regulations, and lawful requests from authorities.

3. Legal Basis for Processing (For EU/UK Users)

If you are a resident of the European Economic Area (EEA) or the United Kingdom, we process your personal data based on the following legal grounds:

  • Performance of a Contract: The processing is necessary to perform our contract with you (e.g., fulfilling your e-commerce order).
  • Consent: You have given clear consent for us to process your personal data for a specific purpose (e.g., subscribing to a newsletter).
  • Legitimate Interests: The processing is necessary for our legitimate business interests, provided they do not override your fundamental rights.
  • Legal Obligation: The processing is necessary to comply with the law.

4. How We Share and Disclose Your Information

We do not sell, rent, or trade your personal information to third parties. We only share data with trusted service providers who help us operate our business:

  • Logistics Partners: Courier and postal services to deliver your physical orders to your address.
  • Payment Processors: Secure third-party payment gateways to handle credit card payments safely.
  • IT and Cloud Providers: Hosting services, database management, and website security providers.
  • Marketing Platforms: Services that assist us in sending newsletters, analytical reports, and behavioral advertisements.
  • Professional Advisers: Lawyers, auditors, bankers, and insurers providing consultancy services.
  • Law Enforcement: When required by law, subpoena, or government regulation to protect our rights or the safety of others.

5. Cookies and Tracking Technologies

We use cookies, web beacons, tracking pixels, and other tracking technologies to help customize the Site and improve your experience.

  • Essential Cookies: Necessary for the website to function properly (e.g., keeping items in your shopping cart).
  • Analytics Cookies: Help us understand how visitors interact with the website by collecting anonymous traffic data.
  • Marketing Cookies: Used to track visitors across websites to deliver relevant and engaging advertisements.

You can choose to accept or decline cookies through your browser settings. However, disabling cookies may prevent you from taking full advantage of the Site’s checkout features.

6. International Data Transfers

Atrada Group Pty Ltd. is headquartered in Western Australia. Your information may be transferred to, stored, and processed in countries outside of your home country, including Australia and nations where our third-party cloud hosting servers reside.

We implement strict security measures and standard contractual clauses to ensure that your data receives an equivalent level of protection regardless of where it is processed.

7. Data Security

We use appropriate technical, administrative, and physical security measures designed to protect your personal information from unauthorized access, loss, misuse, alteration, or destruction.

  • All financial transactions are encrypted using Secure Socket Layer (SSL) technology.
  • Access to personal data is restricted to employees and contractors who need the information to perform a specific job.

While we take reasonable steps to secure your information, no transmission over the internet can be guaranteed 100% secure. You are responsible for maintaining the confidentiality of your account password.

8. Data Retention

We will only retain your personal data for as long as necessary to fulfill the purposes we collected it for, including satisfying any legal, accounting, or reporting requirements.

For example, tax laws in Australia require us to keep customer transaction history for up to seven years. When personal information is no longer needed, we securely delete or anonymize it.

9. Your Privacy Rights

Depending on your geographical location, you possess specific legal rights regarding your personal information:

  • Right to Access: You can request copies of the personal data we hold about you.
  • Right to Rectification: You can request that we correct inaccurate or incomplete information.
  • Right to Erasure (“Right to be Forgotten”): You can ask us to delete your personal data under certain conditions.
  • Right to Restrict or Object: You can object to our processing of your data or ask us to restrict it.
  • Right to Data Portability: You can request a transfer of your data to another organization.
  • Right to Withdraw Consent: If we rely on your consent to process data, you can withdraw it at any time.

To exercise any of these rights, please contact us using the contact details provided in Section 11.

10. Children’s Privacy

Our website is directed to adults and is not intended for use by individuals under the age of 18. We do not knowingly collect personal data from children. If we discover that a child under 18 has provided us with personal data, we will delete it immediately from our servers.

11. Contact Us

If you have any questions, concerns, or complaints about this Privacy Policy or our data handling practices, please contact our Data Protection Officer:

  • Company Name: Atrada Group Pty Ltd.
  • Website: www.atradagroup.com
  • Contact Email: liryn@atradagroup.com
  • Physical Address: 42 adams drive, welshpool wa 6106, western australia, australia
  • Contact Phone: +(61)8 94706725

We will respond to your inquiry or complaint within 30 days. If you are not satisfied with our response, you have the right to lodge a complaint with your local data protection authority, such as the Office of the Australian Information Commissioner (OAIC).

12. Updates to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for legal, operational, and regulatory reasons. The “Effective Date” at the top of this page will be updated accordingly. We encourage you to review this page periodically to stay informed about how we protect your information.